Learning how to use social media to promote social and environmental good is rapidly becoming a core skill for social entrepreneurs. Some of our preliminary research on this important topic is reproduced below. We hope you find this information useful! And if you'd like to find out more about the method used to gather all this stuff, check out www.irri-serioussearch.com .
Section Contents:
- Think how much more potent a social good campaign becomes when powered by blogs or YouTube, activating mirror neurons for empathy and shared joy!(More...)
- We can use the success highlighted in Living Proof and spread them through social media to educate and inform people that while we still have a ways to go to rid the world of disease and poverty, we are moving in the right direction.(More...)
- Social media tools like Facebook, Twitter, and YouTube have made it easier to share ideas ideas and meet impressive innovators, but the true reach of social change conversations only extends so far--it's easy to miss something you're not looking for.(More...)
Think how much more potent a social good campaign becomes when powered by blogs or YouTube, activating mirror neurons for empathy and shared joy! A cause can tell the story of one, but the nature of social media allows them to do so over and over again so the scope of a threat or opportunity becomes scalable, one story at a time.
[11] Social media allows visible and public social proof to users, and this can facilitate campaigns for social good.
[11] We just had a chance to talk with Johnson & Johnson about how UrbanMommies Media uses social media for social good.
[81] Where some businesses can meet with a frustrating resistance to their social media efforts, social good campaigns seem to be much more welcome.
[11] Social media and social good are clearly symbiotic and when social media is intelligently leveraged, the opportunities to affect social change are immense.
[11] Recognizing that ringing a bell outside a store, or sending solicitations through snail mail may no longer be the best way to reach an increasingly techno-savvy - and youthful - pool of potential donors, charities are learning to use social media to promote social good.
[52] This week I had the pleasure of listening to a panel of social media experts at the Foundation Center's Social Media for Social Good event.
[18]
We can use the success highlighted in Living Proof and spread them through social media to educate and inform people that while we still have a ways to go to rid the world of disease and poverty, we are moving in the right direction. [75] In truth the tweets, or Twitter messages, were both fakes, posted by "Twitterjackers" - web users who pose as famous people or organisations on the social media website.
[28] Which is awesome when you consider the implications for high rewards on such simple tasks as clicking "like" on Facebook or "retweet" on Twitter, but social media offers even more opportunities to focus on this positive aspect of altruism.
[11] There are many opportunities to spread awareness of global health issues through social media tools like Twitter.
[75] Social media is a critical tool we use to help gain support for our military families and wounded warriors, and because they deserve our best efforts, this book will be within reach on all our desks.
[25] Before social media there was no way for users to know how many people were visiting a certain website, or how many of their own friends and family were.
[11] Heather practices what she preaches: she is passionate about social media, and a friendly and generous member of the nonprofit community.
[25] Her passion and intuition have made her an invaluable resource to the nonprofit community and she makes social media accessible regardless of position or involvement.
[25] Ms Pollard said victims of any form of online harassment, including Twitterjacking or Facebook bullying, should report it to the social media companies.
[28] Social media amplifies the power by enabling campaigns to tell the story of one at a time.
[11] Traditional media could only cover the scope, but social media channels connected us to people who were directly affected.
[11] From building your e-newsletter list to finding your "Twitter voice" to launching a mobile website and texting campaign on a small budget, this guide presents a step-by-step strategic plan for launching and maintaining successful social media and mobile marketing campaigns.
[25] Most of my social media work is for nonprofits and your webinars have been very valuable in the past.
[25] "I think it's is an issue for celebrities but I don't think it's an issue for general users of Twitter," said Catriona Pollard, a Sydney-based social media specialist.
[28] If I want to find out who is doing social media correctly, I always look to Heather's blog and tweets.
[25] Brooke, who works for Keeva, a company that provides loans for good causes, gave a useful practical workshop along with inspiring facts and videos on social media as a tool to promote a social cause.
[37] This is geared toward nonprofit organizations & do-gooders wanting to learn how to use social media marketing for social good.
[21] I have a major soft spot in my heart for people who use social media for social good.
[26] I have just started to use social media for my own cause. problem is my blog has been down since last Friday BUT it will still work Personally, I believe deeply of social good but often feel we don't promote enough of our own home town charities.
[26] Today however, I would like to talk a little bit about using social media for social good.
[38] Socialbrite.org is a great resource for nonprofits using social media for social good.
[16] Follow J.D. on Twitter @JDLasica and join him at NCVS for Social Media for Social Good Camp.
[16] Don't miss the Social Media for Social Good Bootcamp pre-conference session being offered on Sunday, June 5th from 2:00 - 5:00 p.m. Until then, here are a few words of advice for nonprofits getting started with social media.
[16] From social good to social media for startups, the panels at SMWLA attract everyone from CEOs to amateur social media junkies, who come together for collaborative discussions and some serious social networking of the "IRL" (In Real Life) variety.
[19] Whether its organizing revolutions in the Middle East or disaster relief for Japan, social media is being used for social good.
[49]
Social media tools like Facebook, Twitter, and YouTube have made it easier to share ideas ideas and meet impressive innovators, but the true reach of social change conversations only extends so far--it's easy to miss something you're not looking for. [50] Many individuals who are just getting into the game of social media have heard social media is free or cheap due to the fact that many platforms such as Facebook and Twitter are free to sign up for and maintain on a daily basis.
[39] We feature daily news, information and blogs on Marketing, Strategy, Branding, Public Relations, Social Media and Online Marketing.
[51] Social media works best when part of an overall communications strategy that includes any way you connect with your constituents, whether online or offline.
[18] Even organizations as venerable as the 40-plus-year-old Prison Fellowship, which strives to help prisoners reconcile with their families and communities, are finding new ways to reach potential donors, and raise funds, through social media.
[52] Other stories stressed the importance of engaging corporate support, and learning how to use social media from successful organizations who have similar goals.
[37] For a step by step process on how to use social media, download Idealware's Nonprofit Social Media Decision Guide.
[18] She gave us 8 practical steps on how to use the power of the social media to promote a cause.
[37] Thanks to the Foundation Center's Vanessa Schnaidt for moderating the discussion and to social media guru Jereme Bivins (who manages the Foundation Center's Twitter stream ) for planning this event.
[18] As might be expected during an event on social media, there was an active stream on Twitter, which you can review with the #SM4SG hashtag.
[18] "With the holidays rapidly approaching, using social media allows us to really convey to the public the urgency of the needs of these children," says Mark Earley of Prison Fellowship.
[52] Social media is sexy, but don't forget the online basics : make sure your website and email marketing program is in place.
[18] If your management is still uncertain whether social media is worth the effort, show what your competitors are doing online to engage and build their constituent base.
[18] This entry was posted on Sunday, May 1st, 2011 at 3:32 pm and is filed under communications, event, social media.
[18] Those most passionate about the cause were more likely to encourage others to give via social media.
[51] Social media discussions and posts can help predict many things from the spread of the flu to election results.
[39] Mentioned several times this week and also by Danielle Brigida who recently spoke at the NYC 501 Tech Club, social media involves a lot of trial and error and experimentation.
[18] With advances in technology and social media, Word of Mouth has truly gone to World of Mouth.
[39] I think using social media for social good is the exact thing that allows this web 2.0 infrastructure to work so well.
[17] Please join the conversation about using social media for social good and share your ideas, comments or insights.
[17] A post on the Online Spin blog focuses on how social media can be used for social good.
[6] Social media is a great place for marketers to incorporate social good into their image.
[32] Social media for social good is grassroots organizing, fundraising and impact in the digital world.
[10] Jumo is another social media for social good platform that entered the mix in 2010.
[10] The reason that social media is so useful for social good is that it is so accessible to everyone.
[17] 
Section Contents:
- Find resources: At flickr.com/creativecommons you'll find 160 million photos that you can use for noncommercial or commercial use, including for your website, blog, newsletter, annual report, presentations, etc. At Socialbrite's Sharing Center you'll find hundreds of free tutorials and resources on how to strategically use Facebook, Twitter and social media for your organization.(More...)
- What Does Social Good Mean?(More...)
- These are the questions that will be discussed at the Social Good Summit, where high-level speakers, including UN Foundation Founder and Chairman Ted Turner, will discuss their visions and innovative ideas for positive social change.(More...)
- Bough discussed The Pepsi Refresh Project, a $20 million social media campaign that was launched in January and encourages people to submit ideas about how to refresh their communities.(More...)
- The Social Good Summit on Monday featured speakers from the U.S. government, the entertainment world and the technology sector who participated in 18 brief presentations and interviews regarding innovative ideas to address these goals.(More...)
- Or if you can think of any business - particularly non-profits or publishing businesses - which are using social media really well please send links.(More...)
- Univision Networks has teamed up with social media marketing resource Hispanicize to provide free communications training to non-profits serving Latino communities.(More...)
- For more information on the creator of the video, Erik Qualman, please visit his blog: http://socialnomics.net/ Tags: Branding, campaign, integrated marketing, Internet, marketing, pr, PR Scoup, public relations, social media, Social Media Issues, social networks, technology, tools, Trust This entry was posted on May 9, 2010 at 3:28 pm.(More...)
- It's good to see them be recognized in multiple categories (Use of Social Media, Integrated Campaigns, and Viral Marketing).(More...)
- For business travelers, Mr. Lark said that he thought that social media was not only a way of keeping up with what was going on during your travels, but was also useful in letting people know at home where you were and what you were doing.(More...)
- Social media has been coined innovative and many are impressed by this technology, but many also think it makes people lazy and apathetic.(More...)
- How does the use of social media during the recent uprisings in the Middle East affect nonprofits?(More...)
- Social media and our new media landscape have made celebrities like everyone else.(More...)
Find resources: At flickr.com/creativecommons you'll find 160 million photos that you can use for noncommercial or commercial use, including for your website, blog, newsletter, annual report, presentations, etc. At Socialbrite's Sharing Center you'll find hundreds of free tutorials and resources on how to strategically use Facebook, Twitter and social media for your organization. [16] By carefully selecting the social media sites, applications and tools for rolling out a campaign online and immediately engaging some of our target audience to participate, we should be able to reach the right people.
[21] I define social media marketing as using online-enabled sites, applications and tools in an integrated way to empower others to share your message.
[21] Don't think of social media as just another marketing channel it's less about the tools than it is a mindset, a network-centric approach that should permeate the ethos of every department in your organization.
[16] Who on my team can go out and create media for us photos, videos, text and identify supporters to help with the task? In the era of social media, every nonprofit is a media organization, so create a plan that addresses who will be part of the editorial process.
[16] Chances are there's a Social Media Club event, PodCamp, BarCamp, WordCamp or other gathering where regular people come together to help each other out.
[16] Everyone wants to matter, and within social media, the more people you interact with online, the more you feel like you do.
[40] Sessions cover everything from the way farmers are using social media to a discussion of entertainment and Twitter with celebrity (and new daddy) Nick Cannon.
[19] Twitter, and other social media, is often criticized as a time waster and many articles have been written about slactivism, but every day there are amazing connections happening via social media.
[49] Here at Mojo Social Media we talk a lot about utilizing social media to help your business or service increase traffic and boost revenue.
[38] With more than 40 million monthly pageviews, Mashable is the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new Web sites and services, and offering social media resources and guides.
[69] J.D. Lasica is founder of Socialbrite.org, which provides social media consulting services for nonprofits as well as a sharing center with hundreds of free tutorials, articles and resources.
[16] Amy Sample Ward of NTEN, Farra Trompeter of Big Duck, Julia C. Smith of Idealist.org, and Renee Alexander of the U.S. Fund for UNICEF provide practical insight in using social media.
[70] I've been working in the Last Frontier (Alaska, of course!) using social media to stay connected to my industry (Internet) as well as friends and colleagues in the Lower 48 and worldwide.
[21] Lullabies for Getty, an amazing social media campaign to help a lovely little girl who has been diagnosed with a terrible, terrible disease.
[26] How else can you help? Share the video and song with all of your friends, family and social media connections.
[26] Internet media sites like Hulu and CNN.com are much more of a threat to traditional television and newspapers than social media sites like YouTube or Tumblr, which are in a class all their own.
[40] This information super highway that is the internet and social media is like nothing we have had before.
[38] I think if anything, social media offer a new level of community to the traditional media experience.
[40] She writes about healthy living in a hectic world -- a balance between fitness and friendships, all built through social media, and is also the founder of the #Fitblog Chats on Twitter.
[26] Mollie is also a social media junkie, to the point where some sort of Twitter twelve step program may soon be in order.
[19] Social Media Week is a global network of conferences focusing on (unsurprisingly) social media.
[19] Social media is about conversation and community, so you'll want to create a conversation hub where you can interact with your supporters and potential supporters.
[16] A social media marketing campaign can leave a larger and longer-term footprint than you might think.
[21] This isn't the first time that social media has been used to find donors for life threatening illnesses, whether it's organ, blood or bone marrow donations.
[49] My company's latest project is testing the power of social media marketing campaigns to reach highly-targeted audiences.
[21] To get an idea of good practice on Twitter, follow some of the tweeters who are already doing a great job, such as @WWF_climate and @peta, and to hear more specifically about Twitter and social media tips in general, have a look at @markshaw, a Twitter consultant who has organically gained more than 13,000 followers based on his tweets alone, and of course @mashable and @socialmedia2day.
[22] If nonprofits organizations charged with good work for good causes are behind when it comes to social media, it is OUR FAULTS.
[1] Hosted by the UN Foundation, in partnership with Mashable and 92Y, the Social Good Summit will bring the conversations from the historic UN Summit out of the halls of the UN and into the public - where digital media will then deliver these messages to the world to virally engage each and every global citizen.
[23] Social media definitely has the potential and leverage to do a lot of good in many communities.
[17] Have you been inspired to do good via social media? Let us know how in the comments.
[6] They are touching on some of the key issues surrounding nonprofits using social media sites like Digg, Facebook and Twitter so that's a great service to anyone in the nonprofit world who is struggling to make sense out of these new tools.
[1] This post is part of a series of posts I'm writing to help demystify social media tools and to give nonprofit organizations concrete steps they can take to use these tools to enhance their communications; better engage their constituents (and donors, and volunteers); and build their brand in new ways to new audiences.
[1] For many people, his words seemed unfair when he said that many nonprofits use excuses like "lack of resources" or a seemingly inherent "resistance to change" attitude to avoid social media.
[1] Social media has opened so many new doors for charities and nonprofits, but using these tools the wrong way can just as easily alienate potential donors.
[71] What I found from the initial discussion on the topic of social media that I attended in November was that their guests Chris Garrett, author of ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income, and John Haydon, a sales consultant and author of Twitter Jump Start: The Complete Guide for Small Nonprofits don't seem to have well-rounded backgrounds in social media.
[1]
What Does Social Good Mean? A good or service that benefits the largest number of people in the largest possible way.
[33] Investopedia explains Social Good The capitalism-based definition of business states that companies exist only to provide the maximum possible return to shareholders.
[33] As corporations focus more on corporate sustainability efforts and social responsibility, their business models may expand to include more social goods in their day-to-day strategies and operations.
[33] Some classic examples of social goods are clean air, clean water and literacy; in addition, many economic proponents include access to services such as healthcare in their definition of the social or "common good".
[33] While the spotlight most often shines on using social media for fundraising, in this issue, we explore social media for social good -- from mapping to mobile to video.
[12] We know how to spread news fast, share images and videos, organize our friends, and empower others all by using the same social media tools that we use in our every day lives.
[6] I'm sure everybody at charity: water will say their buy-in to understand, use and leverage social media tools and the new ways we all communicate made a huge difference.
[1] We need to step back, dial down our enthusiasm for a moment, hold someone's hand (figuratively and in some cases literally), and present sensible and rational reasons WHY and HOW a nonprofit can use social media regardless of resource limits and regardless of fear.
[1] Amy Sample Ward blogs about nonprofit organizations and have distilled the process of moving forward with social media into 5 parts.
[1] Welcome to NetWitsThinkTank.com: an online resource for nonprofit organizations working with social media, internet marketing, and online fundraising.
[10] If you've made a Facebook page faux pax or got your business Twitter in a twist, post a question for our communications and social media experts here.
[22] CenterNetworks reported that the spread of information didn't even stop there, but that other social media sites like flickr, YouTube, Twitter, and others were also used to get the word out.
[6] This potential has grown exponentially with the emergence of games played via social media (such as Facebook) and on mobile phones, which can reach vast numbers of people.
[24] Start recognizing what people in your organization care about, particularly the people that are the face of your brand in social media.
[32] Nonprofit organizations are discovering the power of social media, some faster than others.
[1] There has also been a recent backlash regarding using social media for marketing and public relations as there is bound to be with the adoption of any social platform for commercial purposes.
[1] I've been using PitchEngine as part of integrated social media campaigns for my clients.
[1] I'm asking your approval to use this (link and graphics) as part of a presentation re: Social Media Tools for Social Justice I'm giving to a group of college students.
[10] Two years ago, a company called Shift Communications introduced the concept of social media releases that incorporated social networks, microblogs, audio and video elements into text releases.
[1] Maybe they thought they were offering continuity to their readers, however, what really concerns me is that the nonprofit world could and should be benefiting from advice from the top minds of social media all of whom are willing to participate and provide their expertise and yet through The Chronicle of Philanthropy, nonprofits are limited to two perspectives, both of which are more narrow in scope.
[1] PitchEngine is a freemium Web app and hosting service that helps non-techies and even non-PR-types to build their own social media releases and social media newsrooms.
[1] The dawning of the digital age, and in particular the meteoric rise of social media, has allowed governments, businesses, organizations and individuals the ability to better share ideas instantly with their communities.
[23] Instead of watching Twitter's ups and downs, we the members of the tech community could be using our social media super-powers to make a real difference in the world.
[6] With no shortage of events for marketing professionals to speak about social media, ROI, lead generation and corporate adoption, we thought it would be great to share our experience participating in an event from the opposite side of the spectrum.
[17] While social media is a fact of our modern-day lives, there are important questions about how we use it.
[23] A year later, they expanded their concept to include social media newsrooms, spiffing up the traditional text-heavy online newsroom with more multimedia bells and whistles.
[1] Here are three ways marketers with a human and caring side can show it in social media.
[32] The release is hosted for free for 30 days and then expires and is no longer available which is a suitable duration for an effective PR campaign, however, also an incentive to purchase a subscription for a more permanent social media newsroom.
[1] A manager from a local community hospital mentioned that he was able to keep his hospital afloat by reaching out to local community through social media channels.
[17] Don't let the simplicity of her ideas fool you these are the foundational building blocks of any social media campaign (or marketing campaign or) but are so often overlooked.
[1] The interesting difference between social media and search engines is what the user is actually doing on the site.
[17] @B Hohepa you make an excellent point there and think in the long term the search engine concept will be fully and inseparable merged with the social media.
[17] Culled from these very blog pages, here's the 2nd show for Social Media Goodness.
[1] We hear from a skeptic who's become a believer, and we get some advice about developing a social media policy so that we can use social media for good, as well.
[12] That's why I was so thrilled when the organizers of Social Media Week LA approached Inner-City Arts to be their inaugural nonprofit beneficiary and created the " twelethon " to harness the power of social media for social good.
[41] We applaud Social Media Week for capitalizing on the potential of the modern medium of social media to generate some good old-fashioned social good.
[41] As the social good aspect of Social Media Week and an opportunity for all participants to make financial contributions, it is a thread tying the entire conference together.
[41]
These are the questions that will be discussed at the Social Good Summit, where high-level speakers, including UN Foundation Founder and Chairman Ted Turner, will discuss their visions and innovative ideas for positive social change. [23] Games have the potential to advance social good and learning: to spread information, raise awareness, inspire social action and build civic participation and to do so globally, across cultures.
[24] I would love to see additional articles about social good shopping. like pungle.org and dealmeo.com.
[10]
Bough discussed The Pepsi Refresh Project, a $20 million social media campaign that was launched in January and encourages people to submit ideas about how to refresh their communities. [13] The way we think about, and turn to, social media in a time of disaster is changing.
[12] In our one attempt at soliciting action through social media, we'd tried getting our Facebook fans to donate through Causes, with next-to-no success.
[12] Responsibilities will vary based on experience, expertise, and interest and may include: implementing social media outreach campaigns, monitoring and evaluating client social media campaigns, developing mobile applications and websites, researching and implementing marketing campaigns, and researching emerging new media tools and trends.
[14] We specialize in delivering social media and mobile-driven strategies for nonprofits and foundations.
[14] The social media response to the January earthquakes in Haiti all leverage a powerful technology we can hold in our hands: our mobile phones.
[12] @austinfree.net DescriptionA panel of 5 nonprofit leaders, social media monsters, and how they leverage their social networks, to advance their respective organizations missions, collaborate with one another and use social media for social good.
[72] To effectively use social media for social good, nonprofit communicators need to cross the great divide from one-way to two-way communications.
[7] The brightest and biggest names in fundraising will be there to network, exchange ideas, and share first-hand experiences on how to use social media for social good.
[2] Government use of social media also can help facilitate social good, said Rohit Bhargava, senior vice president of strategy and planning at Ogilvy 360 Digital Influence.
[8] "People use the Internet and social media differently when faced with direct peril or when being good Samaritans after a disaster," said Brian Dennis, principal investigator at Lockheed Martin's Advanced Technology Laboratories in Arlington, Va.
[8]
The Social Good Summit on Monday featured speakers from the U.S. government, the entertainment world and the technology sector who participated in 18 brief presentations and interviews regarding innovative ideas to address these goals. [13] It's also a good example of promoting your brand (Stanfield's) indirectly, while accomplishing some social good at the same time - a win for everybody.
[53]
Or if you can think of any business - particularly non-profits or publishing businesses - which are using social media really well please send links. [3] While they have been doing social media for a while they haven't been using the same approach they use for the content that goes on their own channels.
[3] In my experience, social media is a tactical-level tool that should support what you're trying to accomplish as an organization.
[3] Utilize All Platforms: Social media usage is higher among nonprofits than businesses.
[27] By design, we use social media less for 'marketing' our own stuff and more for promoting what's happening with parallel or halo communities.
[3] Social Media By now it's common knowledge that the news of Osama Bin Laden's death broke on Twitter.
[54] Social media can't exist in a divorced way from the rest of the content strategy.
[3] I helped a client with a particular social media strategy as part of their larger content strategy - and my belief is that it should always be that way.
[3] They then went on to present ideas on how to make your social media strategy work.
[3] Your example of how you used Facebook for Communitech demonstrates that there isn't a one-size-fits-all approach to social media.
[3] They are very focussed on the marketing benefits of SM but I want to make sure the strategy prioritises a content plan for their social media presence.
[3] The themes of Social Media Week -- community and creativity -- are perfectly aligned with the goals of Inner-City Arts.
[41] Alex Luboff Musings of an AmeriCorps VISTA passionate about community economic development, social media, and the 'newness' of now.
[27] Social Media Last week, we predicted that the Royal Wedding would be the number one trending topic this time around.
[54] I've been asked to put together a social media strategy for a non- profit I work for.
[3] Think of your social media presences as a place for others to congregate and collaborate.
[73] I completely agree that the social media strategy needs to be part of the wider content strategy.
[3] In my experience, if someone is involved in one social cause they're likely involved in many : ) This is social media gold! You've just got to plug into it.
[3] I don't have to tell you this, but non-profit audiences are mostly made up of people who value social good.
[3] Social Good Ice cream manufacturer Ben Jerry's is asking users to donate their spare Twitter characters in honor of World Fair Trade Day on May 14.
[54] I think the idea of leveraging the most successful (for many) economic system in the history of the world--capitalism (in case you didn't know) to be used for social good is fantastic.
[27] This week we have stories about Obamas visit to Facebook, the evolution of web design, PR pro tips for YouTube, and eight ways to improve live events using social media.
[20] Here are quick tips and pro advice for helping your business choose the right cause to support.8 Ways to Improve Your Live Event With Social Media Social channels are a great way to improve the planning, promotion and execution of live in-person events.
[20] Join the Foundation Center for an engaging event on the strategies and tactics that make social media an effective way to activate your community, and the results you can expect.
[55] At an early-April event on the Penthouse floor of a building in New York City, over 100 people came together for the first LATISM Tweetup, an event with Twitter and social media on the mind, but one thathoped to turn discussion into tangible initiatives.
[56] Geoff Livingston, a fellow at the Society for New Communications Research, cited the Centers for Disease Control and Prevention's active use of social media to provide crucial information about the H1N1 influenza epidemic.
[8] During the second phase, the lab will use the data to create computational models to accurately predict how social media generates information based on an understanding of the dynamics of a humanitarian and disaster relief event, he said.
[8] ThinkSocial at the Paley Center is a growing community dedicated to advancing the use of social media in the public interest.
[74] Conversational engagement and dissemination of cause-based ideas by the community, whether the organization participates or not, represents the heart of civic-minded social media.
[7] Social media offers organizations an indispensable tool set for a wide variety of philanthropic activities including activism, education, donor and volunteer development, and direct fundraising.
[7] Founded in 2009, LATISM has used the Internet and social media as tools to give back.A huge part of the effort starts with Twitter.
[56] Learn how to use social media to connect with others who, like you, dream of a better world.
[2] Livingston said anyone who uses any form of social media could receive the information whether it comes through a podcast, tweet or iTunes.
[8] For nonprofits, how does social media change the way you engage donors and constituents? 2.
[72] Because of its inherently personal and community-based nature, social media provides an ideal canvas to work within, allowing causes to not just communicate, but also to activate and invigorate significant grassroots activity.
[7] Lockheed Martin officials, who have been examining social media for almost three years, hope the new research will provide a fuller understanding of how to deal with the needs of a crisis-affected population.
[8] The Office of Naval Research (ONR) recently awarded a contract to Lockheed Martin Corp.' s Advanced Technology Laboratories to investigate how social media could help during complex crisis situations through activities such as providing first-hand information, assisting with evacuation plans and directing the distribution of supplies.
[8] The conference features keynotes from Facebook's Randi Zuckerberg and All For Good's Jonathan Greenblatt, and presentations from well known and respected organizations and professionals within the space focused on the theme of "Social Media for Social Good".
[2] In our class, we will examine social media in a general sense to understand the fundamental underpinnings of online communications.
[7] The Navy that once relied on semaphore flags and coded blinking lights for rapid communications now wants to plumb the depths of social media to see if the 21st-century tools can be useful during disaster or crisis relief operations.
[8] We will then survey the current social media tool set to see how various tactics work.
[7] Learn from industry leaders, cutting-edge social media consultants, and fellow nonprofit practitioners.
[55] I came through to this page, looking for Social Media strategies, we'd like to make our Foundation, go on to the Social Media scene, and am looking for innovative initiatives that can be taken. can we maybe skype? Or you can direct me somewhere? I would really appreciate it.
[7] Social media has fundamentally shifted the way we communicate, personally and professionally.
[55] "The Navy and the Marine Corps really need to understand social media and how it is used as a communication channel in the context of humanitarian assistance or disaster relief scenarios."
[8] We will then examine social media and traditional marketing strategy, particularly as it applies to social causes.
[7] What else can community activism and outreach be? In the social media age, online-driven Hispanic communities are making their presence felt.
[56] Theres still an entire year and seven months until the U.S. presidential election on November 6, 2012, but social media has already played a huge role in the burgeoning race.
[20] This entry was written by Geoff Livingston, posted on at 12:41 am, filed under Social Cause, social media.
[7] Suffice to say, DNA's Real Men campaign and TwitChange are just the beginning of what's to come in celebritized social media for social good.
[57] In January, brand, celebrity and nonprofit connector Cause Media Group received the Mashable award for "Most Creative Social Good Campaign".
[57] Held on Friday, August 28 at the historic 92nd Street Y in NYC, the conference will be a one-day educational event celebrating the finale of the Summer of Social Good charitable campaign.
[2] His initiatives include the Summer of Social Good, the Open Web Awards, as well as event series such as the Summer Mash Tour of 2008 and the 92YTribeca NextUp NYC educational series.
[2]
Univision Networks has teamed up with social media marketing resource Hispanicize to provide free communications training to non-profits serving Latino communities. [42] According to the syllabus, students examine why some social media startups succeed and why others fail; the contributing factors behind major shifts in consumer behavior and social interaction online; and different tools and approaches to social media marketing and measurement.
[4] Stephen believes social media can enrich the interaction between companies and customers, and the class tackles the underlying psychological and sociological foundations of social media and the metrics and measurement tools for gauging the effectiveness of social media campaigns.
[4] The public sector has been slow in adopting social media as a tool to offer services to the public.
[15] “At Univision we have seen the power of social media and how Hispanic America has embraced these platforms across Univision.com’s ‘Foros’ and ‘Mi Página’ as well as on Facebook and Twitter,” Univision Networks President Cesar Conde said in a written statement.
[42] Some charities are already using social media incredibly well to bring their causes to life.
[76] Manny Ruiz, founder of Miami-based Hispanicize, said the program will help hundreds of non-profits in 2011 that can’t afford to get professional help developing social media campaigns.
[42] Columbia Business School's course on "Social Media and Entrepreneurship," taught by adjunct professor Rachel Sterne, centers on a real-world social media marketing challenge, introduced by a startup founder on the first day of class.
[4] Andrew Stephen, assistant professor of marketing at INSEAD, created the first major elective course on social media at a European business school--"Advertising and Social Media Strategy"--which launched in January 2010, Bloomberg Businessweek reports.
[4] It's important for today's business students to be schooled in Internet marketing and social media strategy.
[4] Public sector entities have to embrace social media and identify networks that will add value if deployed.
[15] My first article, titled "The Humanity of Social Media", explores how technologycan allow us to engage as brands with audiences in new, meaningful ways.
[43] Where does social media come into it? The seven wonders were voted for through social networking sites and I was particularly chuffed to see my hometown represented as York Minster made the final cut.
[76] Several elite business schools in the U.S. and abroad have added courses relating to social media over the past year, and the move couldn't come fast enough.
[4] Now that business schools have added courses in social media to their curricula, you can bet the folks working in M.B.A. admissions are equally savvy in this area.
[4] “Our goal is to empower the non-profit community by tapping into the tremendous opportunity of leveraging social media to achieve their goals.
[42] Familiarity with the various forms of social media communication is no longer enough; graduates have to be able to transfer this experience into the commercial landscape.
[4] I am beyond delighted to begin sharing my views, ideas and strategies that can bridge that ever-gaping space between social media and fashion.
[43] Government officials, with busy schedules may be inaccessible but with social media, time, geography and expense become a non-issue.
[15] The impact of social media on economic development and service delivery in the country has been underestimated.
[15] With the advances in technology we know risks will increase, misuse and abuse of social media will enter the fray.
[15] Senior managers in government have down-played social media in their departments, some dismissing prominent applications as games which distract employees from core duties.
[15] Why can the government not use the same tool to engage with citizens for the general social good? In times of crisis, the same tool can be used to help and warn people.
[15] At the Stanford Graduate School of Business, a course titled "The Power of Social Technology," taught by marketing professor Jennifer Aaker, promotes social good through nonprofit businesses.
[4] By studying the Obama campaign, Kiva, eBay, and Nike, students learn how social technology can create political change, and how social good and profit-making can be compatible.
[4] I love Ryder's ideas of internet preservation and how we can contribute our digital interactions towards social good.
[43]
For more information on the creator of the video, Erik Qualman, please visit his blog: http://socialnomics.net/ Tags: Branding, campaign, integrated marketing, Internet, marketing, pr, PR Scoup, public relations, social media, Social Media Issues, social networks, technology, tools, Trust This entry was posted on May 9, 2010 at 3:28 pm. [77] Oxfam has a social media presence on Facebook, Twitter, YouTube, Myspace, Bebo, Flickr and Wikipedia using a variety of formats such as video, audio, text, links and numerous online feedback options.
[5] This has implications for Oxfam using social media as people from an older generation who do not access social networking sites are still a desirable group to target as they may be more sympathetic to the suffering of others as well as having a higher disposable income to donate to the organisation.
[5] Budget constraints also mean the not-for-profit sector should seek to use social media in a more creative and innovative way.
[5] Social media has created a huge variety of new communication tools to make relational connections with others easily.
[5] Media richness theory suggests that richer media, such as social media, is better for complex communication, such as relationship management, where the potential for conflicting interpretations is present.
[5] The emergence of social media has enabled organisations to communicate with stakeholders in a variety of new ways.The open source structure allows messages to be challenged, edited and refined through online discussions and conversations which can then be carried from online to offline creating an opportunity for message dissemination and also stakeholder engagement.
[5] This analysis suggests that the richness of social media is suited to the public relations practice of relationship management with the end goal of enhancing stakeholder engagement.
[5] Lin (2001) suggested that the introduction of social media has enhanced the ability to generate social capital as new technology has given rise to the opportunity for increased, continual connection with others.
[5] Social Media Revolution: Is social media a fad? Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore.
[77] Social media has exploded in the past few years and its impact on athletics has been monumental.
[34] From this analysis of relevant theories and literature surrounding relationship management it is clear that social media provides not-for- profit organisations with extensive opportunities to engage their stakeholders and the ability to successfully manage these relationships.
[5] Abstract Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes.
[35] Susan Smith Ellis, CEO of (RED), an organization that focuses on helping to eliminating AIDS in Africa, discussed her efforts to enlist the private sector and to use the power of social media.
[36] Blog analysis is a useful tool for Public health officials to profile vaccine criticism and to design appropriate educational information tailored to respond to alternative media/alternative information actively disseminated via social media tools.
[44] As more branding activity moves to the Web, marketers are confronted with the stark realization that social media was made for people, not for brands.
[35] The conference will feature presentations from well known and respected organizations and professionals within the space focused on the theme of "Social Media for Social Good".
[78] Now's our chance to show the world that DC's Social Citizens are the most engaged in the world by getting together for one day to hit the streets to use our social media skills to capture insights from every neighborhood in DC.
[82] Their goal is to empower the non-profit community by tapping into the tremendous opportunity of leveraging social media to achieve their goals.
[83] This paper explores the potential impacts of information and ICTs – especially e-government and social media – on cultural attitudes about transparency.
[35] James Young invites everyone in the nonprofit community to attend a free webinar featuring blogger extraordinaire and nonprofit consultant Beth Kanter and Emily Riley of JupiterResearch, a Forrester company for trends, tips and best practices for using social media for social good.
[84] Interested in more Social Good resources? Check out Mashable Explore, a new way to discover information on your favorite Mashable topics.
[58] The Social Good Conference, being held at the prestigious 92nd Street Y in New York City on August 28th, will be a one-day educational event celebrating the finale of the Summer of Social Good charitable campaign.
[78] In a nation whose political leaders have become comfortable with having health care be a private-consumption good to be rationed by price and ability to pay, academic medicine remains the most important champion of the idea that health care is inherently a social good to be made available to all, rich and poor.
[9]
It's good to see them be recognized in multiple categories (Use of Social Media, Integrated Campaigns, and Viral Marketing). [59] The event kicked off with our own fearless leader, Casey Golden, discussing how nonprofits can achieve real results with social media through cultivating authentic online relationships with their supporters.
[45] Together, they discussed the finer points of doing social media work for a nonprofit, from the everyday details of how much or how little to post to what sort of content works best to the best methods for retweeting.
[45] Then an incredible panel took the stage, featuring nonprofit social media rockstars Amy Sample Ward ( NTEN ), Renee Alexander ( UNICEF USA ), Julia C. Smith ( Idealist ) and Farra Trompeter ( Big Duck ).
[45] Every week, Mashable puts together a calendar of upcoming social media and web events, parties and conferences.
[60] Called "Social Media for Social Good," the afternoon seminar featured top-notch speakers and plenty of great conversations, both online and off.
[45] What a great way to engage young people in social good! Becoming involved, even via webcasts, with the lives and work of others will carry forward, I hope, so that the children continue to care about others and look for ways to make the world a better place.
[85] We dug up some cool social good projects to help you get your charity on this Sunday while also showing mom how much you care.
[61] This September, join Mashable for the Mashable & 92Y Social Good Summit in partnership with the United Nations Foundation.
[60]
For business travelers, Mr. Lark said that he thought that social media was not only a way of keeping up with what was going on during your travels, but was also useful in letting people know at home where you were and what you were doing. [46] Mr. Lark said traveling for business could be a lonely experience and social media tools had helped change that.
[46] According to Blakley, women outnumber men on every social media platform, including Twitter and Facebook.
[62] Our Blog is an online guide to social media. iWebMonster.net Blog is a hub for those looking to make sense of the online realm.
[86] Jennifer over at the New York Times has a neat story on navigating with social media.
[46] If you'd like to learn about how you can use social media to get more involved and to strengthen your own community or social good initiative, this is the event for you.
[63] Social Media for Social Good: Community Building in a. - Eventbrite Invalid quantity.
[63] I saw this weekend's #usblogs challenge on social media and social good, and it clicked.
[29]
Social media has been coined innovative and many are impressed by this technology, but many also think it makes people lazy and apathetic. [79] She is currently the visiting scholar for social media and nonprofits for the Packard Foundation.
[80] Get the answers to these questions and more in a free webinar featuring nonprofit social media leader Beth Kanter.
[80] Almost all women bloggers have positive opinions on brand sponsored social media and blog campaigns.
[64] The social media has become a worldwide phenomenon and many challenge it to support a cause and make a difference.
[79] Campaigns that include an element of social good increase trust levels for 56% of bloggers surveyed.
[64]
How does the use of social media during the recent uprisings in the Middle East affect nonprofits? Two experts offer their ideas.
[65] That's welcome news for HelpAttack! and the dozens of other startups aiming to help nonprofits manage social media for social good.
[29] However almost all bloggers surveyed, 95%, have favorable views on brand-sponsored social media and blog campaigns as long as they are authentic, high quality, help generate revenue for the blogger, and are fun.
[66] How has social media permanently altered the ways retailers are building relationships and marketing products to their customers? Fashion140 was co-curated.
[29] There were lots of smart people wandering around during SXSW, but probably few as smart as Danah Boyd, Social Media Researcher at Microsoft Research New England and a Fellow at Harvard University's Berkman Center for Internet and Society, who blew minds with her opening keynote.
[30] The recent revolutions in the Middle East offer a strong case for the powers of social media to amass people into a sum greater than the individual.
[67] Much of the discussion around social media lately has focused on its usefulness to nonprofits, especially fund raisers.
[65] You can learn more about what the club has been up to on our Social Media Club blog (props to the Social Media Club team for the site redesign!).
[30] The survey was fielded across 50,000 women bloggers in the BlogFrog network during the month of April and was analyzed by the Social Studies Group, an independent social media research company.
[66] Suffice to say, DNA's Real Men campaign and TwitChange are just the beginning of what's to come in celebritized social media for social good.
[29] I've written about the importance of engaging CEO's in brand social media strategies and how innovative brands are leveraging photo sharing applications like Instagram and Hipstamatic.
[30] Founded in 2009, LATISM has used the Internet and social media as tools to give back.
[29] Please join us at the Nerd Commune downtown to discuss how social media is fostering community in Los Angeles.
[63] User meets Marketer perspective on branding, social media, and everything communications.
[30] Last, but certainly not least, I've been sharing some thoughts on social media on the (add)ventures blog.
[30] Allison Fine interviews two foundation leaders, who describe how they are using social-media tools to improve the way they promote social good.
[65] I've been really intrigued by the concept of social good for about a year now, closely following the Pepsi Refresh and Chase Community Giving campaigns.
[30] Campaigns that include an element of social good increase. promoted or recommended by someone they know from a blog or social media.
[29] Online activism has been both the whipping boy and unexpected hero of social good.
[67]
Social media and our new media landscape have made celebrities like everyone else. [68] Who referred your product or brand to the blogger? 70% of bloggers trust a brand more that is promoted or recommended by someone they know from a blog or social media.
[87] Social media is a fast paced game for sure and I love watching it so quickly evolve.
[68] We asked our hosts and participants at the Fast Company Innovation Uncensored Luncheon to consider how these technologies affect the greater social good, and ways we can use them to create the change we know is necessary.
[88] I predict that the brands and organizations that put a considerable budget into social good initiatives that include bloggers will garner the best results as opposed to initiatives that are effective in name only and not in action.
[68] 